24K
Nickel-free gold
The Atelier
About the Atelier
The Lux Group is an independent Beverly Hills atelier that transforms the Apple Watch into a luxury timepiece — hand-polishing the titanium Apple Watch Ultra, pairing it with designer and authentic Hermès straps, and plating stainless-steel Apple Watches in nickel-free 24K gold.
What began as a single bespoke commission has grown into an atelier devoted to one idea: that the world’s most advanced watch deserves the finish of fine jewelry. Every piece is handcrafted to order, never mass-produced — and all work is completed in-house in Beverly Hills, never outsourced or disassembled.
What We Do
Four crafts, one standard.
The Polished Ultra
Mirror-polished titanium Apple Watch bodies — a sport watch turned dress watch.
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The Gold Collection
24K gold-plated stainless-steel Apple Watches, plated to the FTC heavy-electroplate standard.
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Designer & Hermès Bands
Authentic luxury straps sold individually — including hard-to-find and discontinued references.
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Mail-In Services
Body polishing from $250, gold plating, and hand-set gem commissions on your own watch.
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5yr
Limited warranty
In-house
Never outsourced
Sealed
Never disassembled
“We believe luxury is not loudness — it is precision, restraint, and the quiet confidence of something made exceptionally well.”
The Lux Group