The Lux Group

Testimonials

The Lux Group is an independent Beverly Hills atelier that transforms the Apple Watch into a luxury timepiece. For over a decade, we have mirror-polished titanium Apple Watch Ultra models, paired them with designer and authentic Hermès straps, and plated stainless-steel Apple Watches in nickel-free 24K gold — each piece handcrafted to order, by appointment, never mass-produced.

More from our clients

The problem with technology is it looks and feels like technology. I am a geek, but I also like the finer things in life. When I bought The Lux Group Apple Watch I was pleasantly surprised: I could wear technology that looked and felt as good as an haute couture watch. Now I have the best of both worlds.
Greg Vivaldi
Marin County, California
I have had The Lux Group Apple Watch for about a month now and I am very satisfied. The technology is Apple, but the feel of the gold is special. Every day someone asks me if I bought the Apple Gold Watch, and I say no — I bought something better.
Carrie Oliver
New Orleans, Louisiana
I was ready to pull the trigger and buy a gold Apple Watch, until I saw an ad for The Lux Group 24 carat gold Apple Watch. I am so happy I bought The Lux Group. I got the same Apple technology, but a better gold for a better price. I love the feel. Who says a geek can’t have high-class style?
James McLean
Venice, California
I am so happy I found you for my gold-plated Apple Watch. I love how it looks! I have received many compliments from my family and friends. Thanks again.
Sebastian Monroe
New York, New York
Amazing! I am getting the Milanese band to match my Link Gold Apple Watch I bought from you.
Frederique White
Paris, France
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